Leondrino Factor Events – also known as Airdrops – are special marketing events during the Initial Consumer Engagement phase where consumers are rewarded for the initial contribution to the success of the brand. The factors are achieved when the related threshold is reached (e.g., 10.000 tokens for threshold 1; 100.000 tokens for threshold 2; and 1.000.000 tokens for threshold 3). Time fixed thresholds are also possible. A receiver or buyer of Leondrino Token Class D tokens can only increase the number of owned tokens by:
- successful referrals to new users,
- sponsored distribution of tokens by the brand based on loyal behavior, and
- limited buying opportunities.
Fast growing brands or brands with an existing large customer base (consumers/fans) have the best opportunity to pass the Consumer Engagement Phase successfully even if they define high thresholds for the factor events.
To support the brands in their effort to attract users, three Airdrop events detailed below are offered as a standard tool with standard terms which will be strongly supported by Leondrino Wallet functions, along with parallel marketing communication.
Because early contribution does have more value than later contribution, the factor value will decline over time.
Vision Factor Event
After the ITO, the Vision Factor Event is the first Airdrop event where the number of Leondrino Tokens owned by a user is multiplied with the vision factor (usually 2). The event is triggered when the “Vision Threshold” for this branded token is reached.
Early Bird Factor Event
The Early Bird Factor Event is the second Airdrop event where the number of Leondrino Tokens owned by a user is multiplied with the early bird factor (usually 1.5). The event is triggered when the “Early Bird Threshold” for this branded token is reached.
Momentum Factor Event
The Momentum Factor Event is the third and last Airdrop event where the number of Leondrino Tokens owned by a user is multiplied with the momentum factor (usually 1.25). The event is triggered when the “Momentum Threshold” for this branded token is reached.
The exact value of each factor will be set during the preparation phase when the token economics of the token is developed. For example, a strong brand who expects a high demand will not need to offer as high of a factor as brands with a smaller costumer or fan base.