Leondrino welcomes its first U.S. Sales Director for its next growth phase
Leondrino Welcomes Christian Dirk Ledig as Sales Director for U.S. Corporate Currency Solutions
Berlin/New York, January 19, 2026 – Leondrino, a pioneer in regulated corporate-currency solutions for global brands, is pleased to announce the appointment of Christian Dirk Ledig as Sales Director – U.S. Corporate Currency Solutions, effective February 1, 2026.
In his new role, Christian will lead Leondrino’s expansion into the U.S. market, driving strategic partnerships with major national corporations. He brings a unique background combining executive leadership, large-scale project development, and years of experience leading mission-driven initiatives in sustainability and public-private collaboration. His appointment underscores Leondrino’s original commitment to the U.S. market – delivering scalable corporate-currency adoption that transforms loyalty programs, payment ecosystems, and financing models.
“Christian’s strategic insight and proven track record in leading transformative organizations align perfectly with Leondrino’s vision for the U.S. market,” said Peter Reuschel, co-founder and CFO at Leondrino. “We are confident his expertise in stakeholder engagement, regulatory navigation, and enterprise strategy will accelerate our efforts to bring the Leondrino Standard to leading U.S. corporations.”
“I’m honored to join Leondrino at this pivotal moment,” said Christian Dirk Ledig. “I believe corporate currencies represent a monumental opportunity for brands to reimagine loyalty, payments, and financing – and I’m excited to lead our U.S. outreach toward real adoption and lasting impact.”
Christian’s appointment coincides with a key growth phase for Leondrino as the company readies the launch of its standardized corporate-currency lifecycle model for enterprise clients. As Sales Director, he will coordinate cross-functional sales efforts with Legal/Compliance, Treasury, Marketing, CRM, and IT teams to guide retailers from pilot contracts to full-scale deployments.
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About Leondrino
Leondrino is a leading provider of standardized, regulated corporate-currency solutions that enable brands and retailers to issue their own digital currencies under a compliance-first framework. Since its foundation, Leondrino has been committed to this approach. This includes Data Sovereignty (consumers decide themselves whether and how to share their data with an issuing brand’s ecosystem and receive a fair return for doing so), Protection of Transaction Data (transaction data of one brand is not visible to other brands), and Regulatory Adherence (compliance with applicable laws and regulations in each jurisdiction where Leondrino operates).
Founded with the mission to combine monetary innovation and regulatory safety, Leondrino empowers enterprises with tools for loyalty, financing, and payment optimization. Driven by the upcoming regulation regarding crypto assets and stablecoins in the U.S., further funding steps and the establishment of an operational Leondrino business in the U.S. are planned for 2026.
Media Contact:
Leondrino
Peter Reuschel (Co-founder & CFO)
+1 (646) 941-1338
press@leondrino.com
www.leondrino.com
For media inquiries about this announcement or Leondrino, or to schedule an interview with Mr. Reuschel or Mr. Ledig, feel free to reach out by phone or email using the contact information above.